Your headline describes how you want to be known it appears instantly in search results and it is often the first thing that others see. Many experts attest that your headline is the most important part of your LinkedIn profile. Look sharp for your head shot by reading more about professional attire on our Interviews and Offers page. Ensure that the backdrop is simple in design and neutral in tone, so that it does not distract the eye. Otherwise, Business Casual or Business Formal is suitable attire for most head shots. If you know the typical attire worn in the job you are trying to obtain, this is what is best to wear. Ask a friend or family member to help you, and make sure that you avoid a selfie at all costs! While professional photographers take high quality photographs, you can obtain a quality photo for LinkedIn as long as you consider the basic elements of your attire, expression, body language, lighting, and background. Taking a professional profile picture does not require that you pay a professional. ![]() It also demonstrates to others that you are less likely to have an unfinished profile or "fake" account. ![]() Statistics show that a professional profile picture makes you several times more likely to be found in searches. ![]() In all cases, a good first step is to set up an account and build your profile. For this reason, it is useful to consider your profile goals and target audience before you begin. It is also worth acknowledging that your LinkedIn profile offers a consistent story to all of the people who view it, and it cannot be tailored to each individual viewer in the ways that your resume can. Though you do not need a definitive goal in mind in order to get started, it is helpful to know that LinkedIn can be leveraged for different strategies as you evolve through your career.
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